Challenge

Role: Chief Marketing Officer

Travel department are a rapidly expanding technology driven company. Growing at pace has it challenges and none more so than attracting high impact leaders who understand sector disruption. To ensure they get the best available talent not just those that may be available they choose to work with us.

Process

RFC Executive began by meeting with the CEO to fully understand the business , it’s culture, it’s objectives, process and staff. It was decided in conjunction with the Board that a new post would be required in ensure success, namely a  Chief Marketing Officer. RFC reviewed the competitive landscape for this role using our experience and contacts in both not for profit and private sector organisations.

The findings suggested that it was imperative to look beyond the travel or technology sector to ensure best in calls not just best in industry talent ws acquired.

Our strategy report was drawn up and included a job and person specification, remuneration profile and sourcing and selection strategy. This was then agreed with the CEO and the board.

RFC researched the relevant organisations within a broad range of sectors to prepare the target or long list of of 120+ targets. Once this was reviewed with the CEO the short listing and initial interview selection process was conducted by RFC. This yielded a shortlist of five.

Result

Within the agreed time frame of 12 weeks the position was filled with a candidate that fitted the skill set, culture and motivational requirements. The impact is yielding a significant improvement in overall performance.

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