Role: Head of People – EMEA

Smartbox are leading global web based gift experience provider.
  • €500 million turnover
  • 1,200 employees in Europe of which 600 reside in the Dublin HQ
  • Presence in 11 countries : France, United Kingdom, Ireland, Italy, Spain, Belgium, Switzerland, Netherlands, Denmark, Sweden and Portugal
  • N°1 in 8 countries : France, Italy, Spain, United Kingdom, Belgium, Switzerland, Denmark and Portugal
During a growth phase it require a Head of People for it’s Dublin based European HQ.


RFC Executive began by meeting with both the C- Suite team to fully understand the where they were at, as well as where the business was now and the future strategy. Our role was to advise on the path to achieving the end goal.
RFC prepared a strategy, job and person specification, remuneration profile and sourcing and selection process. We researched all relevant companies both direct competitors and companies in a similar business to prepare a target or long list of 150+ targets. Once this was reviewed with the the CEO the short listing and initial interview selection process was conducted by RFC. This yielded a shortlist of five for first interview..


Within the agreed time frame of 12 weeks a high calibre executive was found that fitted the skill set, culture and motivational requirements initial agreed upon. The impact is yielding beyond the desired overall improvement in performance.